Profitability & Unit Economics

Customer Profitability Analysis: From Customer-Level to Category-Level Profit Tracking with the Right Tools

Cash Flow vs. Revenue vs. Profit: Definitions, Formulas, and Real Examples That Actually Make Sense

Compare cash flow vs revenue vs profit with stage-specific frameworks, EBITDA formulas, and Amazon's cash cycle mastery. Built for e-commerce CFOs. Evaluate now.

Ecommerce Profit Margins for DTC Operators: Benchmarks by Model, Channel, and Product Category

Ecommerce profit margins benchmarked by model, channel, and category. See what's left after ad spend, shipping, returns, and fees. Real DTC P&L data inside.

Contribution Margin vs Gross Margin: Diagnosing Profitability by SKU, Channel, and Campaign

Contribution margin vs gross margin explained for DTC operators. Explore benchmarks, formulas & SKU-level profitability frameworks. Read the full guide.

The Right Way to Track E-commerce Unit Economics (CAC, LTV, True Margins)

Stop guessing your unit economics. Explore our framework for calculating true CAC, LTV, and contribution margin by product and channel.