☰
Try Luca todayBook a demo
Book a demo

YOUR DATA. YOUR DECISIONS. ONE SYSTEM.

The AI operating system
for e-commerce.

One connected view of commerce, marketing, inventory, and cash.
Understand what changed and decide what to do next.

Book a demoSee Luca in action
Your workspace / Business overviewILLUSTRATIVE PREVIEW
Luca AI assistant
HELLO, I’M LUCA

Let’s find your
next best move.

Ask a question below, or explore what I’m seeing.

Your business, at a glanceToday
Net revenue$240k↑ 12% this month
Contribution$48k↓ 20% this month
Stock cover18 days28-day supplier lead
Connected contextShopifyMeta AdsXero
Type your question. Continue with your data in Luca.Explore your AI operating system

Trusted by 100+ ecommerce brands

Untamed
Circus
Prim
Twigs
Nidra
David Gandy Wellwear
Fabulous
Ayodi

The founder’s daily puzzle

Your data lives in tools.
The decisions live in your head.

Sales in one tab. Marketing in another. Cash in a spreadsheet. You’re left piecing together what’s happening and what to do next.

EVERY TOOL TELLS A DIFFERENT STORY.
YOU, THE FOUNDER

So… are we doing well?

SalesRevenue is climbing
FinanceMargins are slipping
STILL ON THE FOUNDER

“Sales look good. So where is the profit going?”

OrdersAd spendCosts & refunds

The missing piece is understanding how it all fits together.

HOW LUCA WORKS

From scattered data to a clear next move.

Five connected layers. See how Luca turns your data into context, intelligence, and a clear next move.

Your operating system’s foundation
Luca’s five-layer architectureSelect a tab to explore Luca’s Data, Context, Intelligence, Agentic and Capital layers. The selected layer stays open until you choose another. DATAContext ModelHistoryGoals YOUR BUSINESS, CONNECTEDIntelligence SignalsWhyNext move EVIDENCE INTO A RECOMMENDATIONSimulateInvestigateReviewActCapitalINTELLIGENCE INTO OPPORTUNITY
01Data is the foundation.

01 / 05 DATA LAYER

Connect the tools you already use.

WHAT IT DOES

Connect Shopify or Amazon with marketing and finance tools such as Meta Ads, Google Analytics, Stripe, Xero and QuickBooks. Luca brings orders, customers, ad spend, refunds and costs into one foundation.

Commerce
Orders, products and stock
Marketing
Campaigns, spend and acquisition
Finance
Payments, costs and cash
FOR THE FOUNDER

Spend less time collecting numbers and more time deciding what to do.

WHAT LUCA CAN DO

One operating system.
Every side of your business.

Connect sales to product costs, ad spend, fees and fulfilment. Luca shows what you keep, where margin is slipping, and which products or channels to investigate.

Why is revenue up but profit down?

Profitability

Your revenue-to-profit picture

Example
Net revenue$240,000↑ 12% vs previous month
Contribution profit$48,000↓ 20% vs previous month
Where the money goesThis month · USD
$240k−$96k−$60k−$36k$48k Net salesProductAdsFees +fulfilmentProfit
Revenue is up. Your margin needs attention.

Ads take 25% of revenue. Compare campaign contribution before adding more budget.

Connected context
ShopifyMeta AdsXero
Illustrative product example01 / 06

Explore in Luca
INTELLIGENCE THAT STAYS WITH YOU

Useful when you ask.
Working when you don’t.

YOUR CONVERSATION

Meet Luca where you work.

Ask questions through the web app, WhatsApp, Slack, or email. Keep the conversation in the language you work in.

Web appWhatsAppSlackEmail
YOUR PRIORITIES

Set the signal. Get the story.

Set alerts for the thresholds that matter. Schedule board and investor reports, so the right information reaches you at the right time.

Weekly business reviewScheduled
YOUR MARKET

Keep an eye on what’s changing.

Connect your internal performance with competitor pricing and market sentiment to understand where to investigate next.

Competitor price movementMonitor

PROACTIVE INTELLIGENCE

Know what needs attention
before you ask.

Luca connects the signals across your business, brings important changes to you, and helps you choose the next step.

Luca examines customer cohorts and repeat purchases to surface changes worth investigating. Get the finding, the context behind it and a practical response to review.

Luca AI assistant
LUCA’S FOCUSI found something
worth your attention.Customer retention
Proactive intelligenceIllustrative example

More buyers are missing their second order.

90-day repeat purchase rate28% → 21%
−7 points
January cohortApril cohort
WHY IT MATTERS

You’re acquiring customers, but fewer are coming back.

SUPPORTING EVIDENCE
Fully observed cohorts
1,000 customers each
Second-time buyers
280 → 210
Suggested response

Compare acquisition channels and first products, then review a reorder reminder for lapsed customers.

Connected contextShopify · Customer cohorts
Illustrative product example

Explore in Luca

A DECISION, NOT JUST A DASHBOARD

Should you scale?
See the whole picture.

A winning ad can still stretch your margin, stock and cash. Follow one decision across all four before you change the budget.

Ask one business question. Luca brings together spend, acquisition and sales, then checks whether the strongest ad metrics translate into a valuable customer and a profitable order.

Should I increase advertising spend by 20%?

Decision workspaceOne connected scenario

Start with what the campaigns tell you.

1Campaigns2Profit & stock3Cash4Your decision
Current monthly ad spend$60,000
Proposed monthly ad spend$72,000+20% · +$12,000
ChannelROASContribution
Meta Ads4.8×8%
Google Ads3.6×22%
A strong ad result is only the starting point.

Check the return after costs, where extra demand will come from, and whether the business can support it.

Scenario assumption: 20% more ad spend produces 7.5% more revenue, before stock constraints. This is a forecast to test.

Connected contextMeta Ads · Google Ads · Shopify
Illustrative decision walkthrough01 / 04

Explore in Luca

CAPITAL, WITH BUSINESS CONTEXT

Coming soon

Understand the opportunity.
Explore how to fund it.

When a sound growth plan needs funding, Luca’s capital layer will connect the business case, the amount needed and the cash impact in one place.

Start with demand, margins and supplier timing. Luca helps you test the business case for a reorder before funding becomes part of the conversation.

Capital layerComing soon

Start with the business case for the stock.

INVENTORY OPPORTUNITYReplenish the Everyday Tote

Validate demand, margin and delivery timing.

Forecast net sales from this order
$70,000
Inventory purchase
−$42,000
Other variable costs
−$14,000
Forecast contribution before funding costs$14,000
A funding decision starts with a sound opportunity.

Check the demand assumptions and the cash cycle before deciding whether the reorder is worth financing.

Illustrative business case. Forecast sales and contribution are not guaranteed.

Connected contextCommerce · Inventory · Finance
Illustrative capital concept01 / 03

Explore the platform
THE LUCA ADVANTAGE

A clearer view. A stronger next move.

Luca brings the business case and the resources to act into the same conversation.

UNDERSTAND THE BUSINESS

Intelligence

Connect the numbers. Understand what changed, why it matters, and what to do next.

Explore the intelligence +
RESOURCE THE OPPORTUNITY

Capital

Explore the funding gap in the context of your margins, cash cycle, and growth plan.

Explore the capital layer =
KEEP THE WHOLE PICTURE

Outcome
ownership

One connected system linking insight, decisions, and the path forward.

Your business. Your next move.
MORE ROOM TO RUN YOUR BUSINESS

Less time reconciling.
More time moving forward.

From hours reclaimed to customers returning, Luca’s published figures show where the impact can happen.

8hrs

Back every week

Time saved on reporting, dashboards, and reconciliation.

15%

Stronger retention

Average lift in repeat-purchase retention reported by Luca.

<5min

A quicker start

Published setup time for connecting your business.

50+

Your language

Languages supported for conversations about your business.

IN THE WORDS OF LUCA USERS

Clearer decisions in the day-to-day.

Founders and operators describe what Luca brings to their work.

A partner in the business

“The dream co-founder.”

Aissata Niang
Aissata NiangCEO, Ayodi

Customer insight, sooner

“Cohort insights into LTV in minutes”

Lenny Cordell
Lenny CordellCOO, Untamed

Part of the everyday

“Luca has become essential in my day-to-day.”

Anita Motwani
Anita MotwaniCEO, Nidra
See what Luca could uncover in your business.

Bring your questions. Explore the answers with the team.

Book a demo
BUILT ON CONTEXT. EARNED THROUGH CLARITY.

Confidence in the answer.
Control over the next step.

Trust starts with understanding where an answer comes from—and keeping the decision in your hands.

Your business, connected

Bring your commerce, marketing, and finance sources into one view. See the context behind the recommendation.

Explore the connected view

The reasoning, explained

Follow the evidence from the change to the implication. Inspect assumptions and explore alternatives before deciding.

Walk through a decision

Your judgment, in charge

Review the suggested response and its trade-offs. The product preview shows the approval step before an action.

See the approval example

A PRACTICAL WAY TO GET STARTED

Your tools. Your context. Your Luca.

Connect what you use, share what matters, and bring your first real business question.

STEP 01

Start with the numbers you already have.

Connect your commerce tools, then bring in marketing and finance. Luca can use that wider picture to help explain what is happening across the business.

  • Start with Shopify or Amazon.
  • Add the tools that hold your spend and costs.
  • Discuss custom systems with the team.
LucaConnect your toolsExample setup
COMMERCE · YOUR STARTING POINT
Shopify
Amazon
ADD MARKETING AND FINANCE CONTEXT
Meta Ads
Google Ads
Stripe
Xero
QuickBooks
One connected Luca viewA connected view of your business

Using another system? Discuss your integrations with the team.

Choose what you connectReview the supporting evidenceDecide what happens next
Luca AI assistant
YOUR NEXT BUSINESS CONVERSATION STARTS HERE

Explore your operating system.

Bring a question you wish you could answer with confidence. See how Luca approaches it.

Book a demoOpen Luca

BEFORE YOUR NEXT MOVE

A few questions.
A clearer next step.

Understand the fit, the setup and the control you keep.

Is Luca right for my stage of growth?

Luca is built for e-commerce founders and operators making decisions across growth, profitability and cash. If your brand is doing roughly $1M–$10M in annual revenue and your questions span several tools, start with a demo to explore the fit.

How is Luca different from a dashboard or general AI chat?

Luca connects business data with your goals and operating context. You can investigate a change, compare a scenario or ask a follow-up across marketing, commerce and finance in the same conversation.

Do I need to replace my current tools?

Luca is designed to work alongside your commerce, marketing and finance tools. Connect supported sources to bring their data together. If your business uses a custom ERP or another system, discuss the integration with the team.

What if my data is incomplete or my business is unusual?

Start with the sources and context you have. The usefulness of an answer depends on the data behind it, so share important costs, assumptions and constraints. The team can help you assess what is needed for your setup.

Can I keep control over what Luca does?

Start with insights and recommendations. For workflows that support actions, review the proposal and choose the level of control that fits your team. You can investigate and compare options before deciding what to do.

How should I approach permissions and data access?

Choose the sources you want to connect and review the access they require. Discuss your team’s access and security requirements during setup. Luca’s privacy policy explains its published approach to handling information.

Can Luca help when an opportunity needs funding?

Luca can help you evaluate the opportunity, the funding gap and the cash implications. The Capital layer is coming soon and is designed to connect funding to that business context, as part of the wider Luca experience.

Where can I find plans and pricing?

See the current plans and commercial terms on Luca’s pricing page. You can also talk to the team about the plan and setup that fit your business.